When you have a bunch of products with fairly similar names, fairly similar performance, and nearly identical appearance, you tend to cause a fair amount of confusion. NVIDIA is probably learning this lesson the hard way, and consequently will be looking into simplifying their product lineup. NVIDIA’s VP of Content Business Development Roy Taylor stated in a conversation with GameIndustry.biz that, “It is a challenge that we’re looking at right now. There is a need to simplify it for consumers, there’s no question. We think that the people who understand and know GeForce today, they’re okay with it - they understand it. But if we’re going to widen our appeal, there’s no doubt that we have to solve that problem”.

The 8800GS, 8800GT, 8800GTS 320MB, 8800GTS 512MB, 8800GTS 640MB, 8800GTX, and 8800Ultra are all good video cards, but most consumers walking into Best Buy probably thought they were all the same. Although NVIDIA is already going in the same direction with their 9800 series, it’s nice to hear that they may be moving away from this for the next generation. That’s probably a good thing too, considering NVIDIA’s latest video cards share a large part of their nomenclature with what is now an ancient card from their competitor.

Speaking of ATI, it might be fair to place some of the blame for NVIDIA’s overcomplicated product lineup on their shoulders. NVIDIA can’t possibly have been expected to be creative enough to think of more and more creative names for video cards when there was basically no competition in the first place. Details on this naming convention reformation are extremely scarce, so you’ll have to pardon the incessant rambling that constitutes most of this news story.

Source: GameIndustry.biz

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