In response to a major news story yesterday that Dell would be phasing out its XPS line of gaming systems, the company has refuted the claims in the story, which originated at the Wall Street Journal, stating, “Dell XPS and Alienware are both great brands – arguably the greatest brands in PC gaming – and both will live on.” Dell’s Consumer Product PR representative Anne Camden posted the blog on Dell’s community blog, “Your Blog”.

The news story that circulated yesterday stated that Dell would be focusing on Alienware as their sole high-end gaming brand and that the company, acquired in 2006, would receive several upgrades. “…we are going to expand our focus on Alienware. We are going to invest like crazy in product development, design and engineering to propel Alienware as the premier gaming brand in the future.”, states Camden, “We are integrating the best gaming product development, engineering and design teams in the industry — Alienware and XPS — and this all-star lineup will be supported by a worldwide sales and marketing organization.”

This certainly clears things up considerably, though we can’t say we didn’t think phasing out XPS would have been a good idea for Dell. Camden makes a strong point that both brands are instantly recognizable near the top of the high-end gaming PC market, and getting rid of one of them would be pretty stupid.

Other parts of the story were true, however. Alienware chassis will be receiving a fresh look, and there will still be a lower-cost model based on parts from AMD and ATI. I guess now we don’t have to worry about what the CGS will be doing with all of those XPS systems they’ve been using.

Source: Dell Your Blog

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