Alive and kicking. A new alternative to the everyday Media Center blah blah blah.–

While AMD was fighting off a TLB bug, the ever-growing Intel, and an ambitious NVIDIA, something else was brewing in the AMD stew: a media entertainment site, AMD LIVE!, which is geared towards the Media Center platforms. According to AMD, AMD LIVE! is a, “brand [that] represents a suite of products, software, and services that offer a simple and secure way to access, manage and share entertainment experiences virtually anytime, anywhere.” It doesn’t seem that this new platform interferes or even runs in conjunction with the Spider platform, but it does have some of the same elements, Including the use of Phenom processors and ATI Radeon cards in conjunction with each other, and maybe a TV Tuner. The kicker about this platform is not the use of Radeons or Phenoms, but their AMD LIVE! Explorer, which acts as a software medium for you to browse through a collection of media that you might have saved on your AMD LIVE! PC.

A 3D interface, the ability to browse through your media while surfing the web, stream media, control everything with one remote, access files virtually from anywhere, and comes free with any AMD LIVE! PC. Sweet! What would make it even sweeter is if it all worked, while keeping prices on these devices lower than what would be the norm for building a mid-range PC. These things all strike as being a plus for AMD, even if they do recommend NVIDIA chipsets alongside their own to handle the HD video duties. Retailers such as ASUS, HP, and CyberPower have all started configuring systems that have AMD LIVE! certification.

Definitely take some time to wander through the website. Upon choosing your language, you are taken to one of the most creative flash sites we’ve ever seen from a micro-processor, chipset, graphics processor company. Small details lurk everywhere, such as being able to upload 25GB of your media online for free. I’ll let you find that small piece of information for yourself. Once again AMD looks as if they are getting things back together to hopefully make a return to competition, alongside the likes of Intel, and graphics chip giant NVIDIA.

AMDLIVE!

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